Independent typography field notes
Find the type behind the title.
Explore source-led guides to lettering and typefaces seen across film, games, music, publishing, and brands.
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Every count comes from the current published catalog.
Published research
All font guides
10 guides, listed alphabetically.
Barbie Movie Font
A sourced look at the Barbie movie title mark, its link to the historic Barbie logo, and why lookalike fonts are not exact matches.
Read the guide- MusicMusic
Brat Album Font
A sourced explanation of the Arial base behind Charli XCX's Brat cover, its altered production treatment, and its separate supporting type.
Read the guide - BrandBrands & Logos
Coca-Cola Font
A sourced distinction between Coca-Cola's custom TCCC Unity type system and its protected Spencerian-style script wordmark.
Read the guide - GameGames
League of Legends Font
A source-backed guide to Riot's Beaufort for LoL and Spiegel typography assets, their roles, and the limits of official downloads.
Read the guide Netflix Font
A sourced look at Netflix Sans, the exclusive custom family designed with Dalton Maag for product, editorial, and marketing typography.
Read the guidePlayStation Font
A sourced guide to Sony's SST corporate typeface, its documented PlayStation use, Monotype collaboration, and logo distinction.
Read the guideSpotify Font
Spotify's own account of Spotify Mix, the bespoke variable typeface created with Dinamo for product, playlist, and marketing use.
Read the guide- TelevisionMovie & TV
Stranger Things Font
A sourced guide to the Stranger Things title typography, its ITC Benguiat relationship, custom changes, and licensing limits.
Read the guide - PublishingBooks & Publishing
The New Yorker Font
The magazine's own account of Irvin, the signature display face rooted in Rea Irvin's lettering and refreshed for modern editorial use.
Read the guide Vogue Font
A cautious identification of Vogue's custom Didone nameplate and its relationship to Didot, with source and licensing context.
Read the guide